Which marketing strategy focuses on attracting consumers directly through extensive advertising?

The correct answer is centered on the concept of a "pull strategy." This marketing strategy is designed to create demand for a product directly among consumers, encouraging them to seek out the product. Extensive advertising is a key component of this approach as it aims to generate consumer interest and demand, which in turn prompts retailers and wholesalers to stock the product in anticipation of consumer requests.

By employing a pull strategy, companies rely on promotional marketing efforts to influence consumers' purchasing decisions, motivating them to go to stores and ask for specific products. This approach is effective in building brand loyalty and recognition, as consumers become aware of the product through advertising and seek it out willingly.

Other strategies like push strategy focus on pushing products through the supply chain to retailers to increase distribution, whereas promotional strategy encompasses various tactics, including pulling and pushing, without specificity to consumer demand. Brand strategy emphasizes building a long-term image and identity for the product, rather than directly prompting immediate consumer action.