When discussing product value, what would the equation 'Benefits - Cost' indicate?

The equation 'Benefits - Cost' effectively captures the concept of product value. In this context, product value refers to the perceived worth of a product in the eyes of the consumer. When consumers evaluate a product, they assess the benefits it provides—these could be tangible attributes, like features and functionality, or intangible factors, such as brand reputation and customer service.

By subtracting the costs associated with acquiring the product (which can include the monetary price, time, and effort spent) from the perceived benefits, we arrive at the net value that the consumer associates with the product. If the benefits outweigh the costs, then the product is perceived as valuable. This equation highlights that value is not solely dependent on price; rather, it encompasses a broader assessment of what the consumer feels they gain relative to what they give up. Therefore, the correct answer is that the equation signifies product value.