What type of analysis helps identify the strengths, weaknesses, opportunities, and threats of a business?

SWOT analysis is a strategic planning tool that organizations use to evaluate their internal strengths and weaknesses, as well as external opportunities and threats. The acronym stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis provides a comprehensive overview that helps businesses understand their current position in the market and identify areas for improvement and growth.

Using SWOT analysis effectively allows businesses to leverage their strengths, address their weaknesses, capitalize on opportunities, and mitigate potential threats. This holistic view is essential for strategic decision-making and long-term planning.

Other options, such as PEST analysis, focus on external factors that may impact a business environment, but do not evaluate internal capabilities. Competitive analysis primarily centers on understanding competitors and their strategies rather than assessing a company's own positioning, while market analysis examines market trends, demographics, and customer needs without directly evaluating the business's internal strengths and weaknesses. Thus, SWOT analysis is the most suitable tool for this purpose.