What is the term used for the combination of product lines offered by a manufacturer?

The term that describes the combination of product lines offered by a manufacturer is known as the product mix. This concept encompasses all the various product lines that a company produces and sells, highlighting the diversity of products available within a single organization. A product mix includes details such as the number of different product lines, the variety within those lines, and the overall depth of offerings.

Understanding the product mix is vital for manufacturers as it can significantly influence marketing strategies, inventory management, and product development. It shows how a company positions itself in the market by offering a range of products that can cater to different customer needs and preferences. This term helps businesses analyze their offerings and align them with consumer demands effectively.

In contrast, terms like product selection and product assortment might refer to specific aspects of how products are chosen or displayed, while product inventory focuses on the stock levels of those products rather than the broader range offered. Thus, the product mix is the most comprehensive and encompassing term regarding a manufacturer’s entire product offering.