What is the term for putting products into TV shows and movies where they will be seen?

The term that refers to putting products into TV shows and movies where they will be seen is known as product placement. This marketing strategy involves subtly incorporating branded products into the entertainment content, allowing the product to be showcased in a way that feels natural within the storyline. This method often leads to increased brand awareness and consumer interest, as viewers may develop a positive association with the product through its use by beloved characters or in engaging scenarios.

Product placement stands out because it seamlessly integrates marketing with entertainment, as opposed to traditional advertising, which can be more overt and direct. This less intrusive approach can lead to more effective consumer engagement, as it tends to resonate with audiences who may otherwise filter out conventional ads. By embedding products within narratives, filmmakers can enhance the authenticity of their work and create realistic environments for the characters, while simultaneously driving brand recognition.

In contrast, while terms like product promotion, advertising, and brand integration might seem related, they do not capture the specific practice of embedding products directly into film or TV content in the same way that product placement does.