What is a 'business model canvas' used for?

A business model canvas is specifically designed to provide a visual framework that helps businesses understand, design, and innovate their business models. It encompasses various components such as key partners, activities, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. By laying out these elements visually on a single page, it allows entrepreneurs and managers to easily grasp how different aspects of the business interconnect and contribute to overall strategic goals.

This visual representation aids teams in brainstorming and discussing ideas, refining business concepts, and spotting potential gaps or opportunities. It serves as a dynamic tool that can evolve along with the business, making it highly valuable for both startups and established companies looking to pivot or enhance their operations.